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Monday, June 11, 2007

The Conference Call

Conference calls are not a new thing, I can still remember that conference calls were held fifteen or maybe twenty years ago, but the main difference then was that this was something special, that an event has occurred that required a conference call, just the way you learned of an upcoming conference call would make you nervous.

Today things have changed significantly as conference calls are used on everyday basis not only by businesses and company managers but also by the general public and individual people. The reason that conference calls have become so wide spread is that it has become more available for people to communicate this way, conference calls rates are down and the public pays less for them, this makes conference calls a very powerful tool to use in business and marketing.

The main power of the conference call is to bring a detailed presentation of a service or even a product to a potential costumer, this is usually a situation where one company offers its services to another company, a demonstration can be synchronized with a conference call in a way that the people who are in the call will get the information and answers immediately from the people who are directly responsible for the actions they are viewing.

The conference call is particularly efficient when it comes to online services or internet services, since this is a computer based service you can have all the people involved in front of a computer screen and upload a certain program that is tailor made for that costumer needs, once the program is running you can walk the listeners through the complete process of the software and involve other experts on your part to further explain the benefits of the product.

The great advantage of the conference call is that unlike the usual "cold call" you will be able to form a relationship with a few of the people working for the other company, you can try and locate a person that you will find more cooperation with within that group and you could also control the way you make your sales by having a few of your manager on the line to make sure that the presentation is done according to the general plan that you had.

The development of the conference calls has also created a large product market, special conference phone products and companies that give full support for conference calling can be found on the market and they supply companies as well as individuals with all the services needed to conduct conference calls on a regular basis, this has led to the increase of non business related conference calls.

The latest way to use conference calls is to form social connections, for meeting other people and having the opportunity of an open discussion, this is a simple way of using this advanced idea in order to expand a phone call into a large meeting room in which people can wonder around and meet new and exciting people by phone.

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